So you have an idea?

Everyone loves a big idea, but to successfully launch a digital product, website, or app, you need to wear the hat of a business strategist, UX expert, content writer, graphic designer, programmer, project manager and user researcher. Or more likely, you need to build a team that includes those skills.

Not every organisation has those skills in house, and that's why we've developed our Launch Accelerator service. It's a tailored service designed to help organisations like yours develop a vision and roadmap for your next big idea.

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What you'll gain from this

Launch Accelerator is a collaborative service that helps you define and prioritise your website, application, design, or marketing needs. We work with you and your stakeholders, to assess the viability of your ideas and create a comprehensive digital roadmap strategy for your project. This will help you ensure the idea becomes a successful reality.

  • Greater insight into your organisation's digital needs
  • Clear recommendations for improvement
  • Enhanced user experience and accessibility
  • Improved search engine visibility
  • A roadmap for digital success

How it works

Workshops & user interviews

We'll run various workshops to understand, test, and communicate ideas from and to you and your stakeholders, users and collaborators. This gives us great qualitative data about your organisation's goals, and ensures that any suggestions put your users front-and-centre
Typically these workshops happen at the start to capture insights and then throughout to generate and refine ideas with your stakeholders. 

Analytics & audits

You may already have a range of data, systems, documents or designs, and we'll review what you have. We may also make recommendations about new data that should be captured to give us more quantitative information. This usually includes review of data from analytics tools, technical analysis by our team into any existing systems, and expert creative review and suggestions from our design and user experience specialists. 

Recommendations & prioritisation

Based on our findings, we provide detailed recommendations across UX, technical improvements, accessibility enhancements, and SEO strategies. We prioritise these recommendations using the MoSCoW framework to ensure you can focus on what matters most.

Prototypes

We often include interactive prototypes or visual mockups so that you can get a clear picture of our suggestions.

Playback workshop

We deliver a comprehensive handover pack containing our findings and recommendations. This is followed by a playback workshop where we walk your team through our insights and provide your roadmap.

If you're trying to build a business case, we can also help you to create a pitch deck to present back with appropriate findings for your audience to sign off easily.

Acting on the recommendations

You are free to take the Launch Accelerator ideas and develop them on your own, but when you're ready to start, we hope you'll want to continue the work with us so that we can all see the great ideas come to fruition.  

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Typical use cases

Get in touch

I've got an idea, but I need more clarity

Whether you have a concept in mind or a vague notion of what you want to achieve, our Launch Accelerator can help clarify your vision, define your goals, and outline the steps needed to bring your idea to life.

How much would it cost to build an app?

Knowing what budget is required for your digital project is crucial. Our Launch Accelerator can provide insights into the costs involved, including development, design, marketing, and ongoing maintenance, helping you make informed decisions about your investment.

What features should our website or app include?

Understanding your target audience is essential for creating a successful digital product. By defining user personas and mapping user journeys, we'll identify the features and functionalities that will resonate most with your audience.

What technologies should we use to ensure scalability & future proofing?

Choosing the right technologies and architecture for your digital product is critical for its long-term success. Our Launch Accelerator can assess your technical requirements, recommend suitable technologies and frameworks, and provide guidance on scalability and future-proofing.

How can we improve accessibility to reach a wider audience?

Ensuring that your digital product is accessible to users of all abilities is not only the right thing to do but also essential for maximising your reach and impact. Our Launch Accelerator can conduct accessibility audits, identify areas for improvement, and recommend solutions to make your digital product more inclusive.

How can we attract more useful traffic to our website?

Enhancing your online presence and driving traffic to your website are key objectives for any organisation. Our Launch Accelerator can conduct SEO research, analyse your competitors, and recommend strategies to improve your search engine rankings and attract more visitors to your site.
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Launch with marketing

As a digital strategy agency ourselves, we know that marketing plays a crucial role in the success of any digital product. To support this, our Launch Accelerator offering can be specifically adapted to encompass a tailored marketing strategy, including content marketing, social media, email campaigns, and paid advertising, to help you reach your target audience and drive conversions.

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