Staying compliant with data privacy regulations is essential for website owners, especially when it comes to user consent for data collection. This includes data used for advertising and website analytics.
The deadline to implement Google's Consent Mode V2 (CMv2) is March 6, 2024 (that's this week!), so it's crucial to understand this update and how it affects your website.
What's new with Google Consent Mode V2 (CMv2)?
For a start, Google's new Consent mode V2 replaces the existing Consent Mode and introduces several key improvements:
- More granular control for users: CMv2 gives your users more control over their data by offering different consent types. This means users can choose whether they want their data used for personalised advertising or simply stored for website measurement.
- Clearer communication: CMv2 uses a new and improved URL schema to communicate user consent choices to Google services. This ensures Google receives the most accurate information about user preferences.
By implementing CMv2, you will:
- Stay compliant with data privacy regulations.
- Build trust with your users by giving them more control over their data.
- Ensure Google services receive accurate consent information.
Google tools are changing too
If your website uses Google services like Google Ads, Google Analytics, or other measurement tools, you might need to update your existing consent management setup to be compatible with CMv2 also.
How we recommend tackling CMv2
We recommend using cookie management platform such as CookieBot to simplify this process.
CookieBot is a comprehensive cookie management solution that:
- Keeps you compliant (does the heavy lifting for you).
- Integrates well with Google Tag Manager (if you are using that to apply Google Analytics or other Google services)
Why we recommend CookieBot
- Seamless integration: Works effortlessly with Google's marketing suite.
- Makes it easy: Simplifies the process, saving you time (and a head ache).
- User-friendly: Provides a clear and easy way for your visitors to manage their consent.
Need support with this?
Schedule a call with our team to discuss your specific needs and choose the best option for your website. We can guide you through the setup process (or do it all for you) to ensure your website is compliant with Google's latest requirements.